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Build meaningful, win-win interactions and learn how to:

  • follow a tested formula for attracting and keeping clients;

  • nurture clients and grow business; and

  • network with other professionals to provide added value.


Author, Speaker, Life and Business Coach

Andre Roos is an award-winning financial advisor, aviation specialist, creative business principal, passionate leader, life coach, devoted husband and loving father.

He firmly believes that “our weaknesses are the source of our strengths and that our failures are the roots of our successes.”

He lives in Cape Town, South Africa, with his wife and four children.


The Death of the Salesman & the Rise of the Trusted Financial Advisor

In his debut publication titled “The Death of the Salesman and the Rise of the Trusted Financial Advisor”, serial entrepreneur Andre Roos explores how to establish trust, become a valued consultant, and build long-lasting success in salesmanship.

“With all information at our finger tips, the role of a sales professional has drastically changed. I believe that trust is more important than any kind of sales technique. Building trust and teach others to do it is what inspired me,” says Roos on what motivated him to pen and release the guidebook.

According to Roos, the overall theme of the book is about building long-term trust with clients and becoming a valued advisor in their lives, and not just somebody who is trying to sell a policy or other financial products. It also aims to move away from the stigma of salespeople and focuses on service and trust.

The book is particularly designed for financial advisors who need new tools to build a solid financial practice. In addition, Roos hopes to effectively introduce fresh ideas on how to build a long-term sustainable financial practice with excellent client retention.

The book’s wise advice is likely to be helpful to novice and experienced financial advisors alike.

Click here to read the full review.
Barry Silverstein, Clarion


Allow Andre Roos to train and inspire your sales team to greatness.

Simply fill in the form below to enquire about booking him for your next event.


Latest Book Just Launched

As a salesperson, you’ve been taught to persuade, pitch products, read and mimic body language, and engage in a long list of other sales tactics to build business. But those tactics no longer work–especially if you’re working with intangible offerings like insurance and financial strategies. These old-fashioned sales techniques may temporarily move a client toward making a purchase, but they don’t promote long-lasting relationships. To do that, you must become a trusted advisor. Serial entrepreneur Andre Roos provides in-depth details on how to build meaningful, win-win interactions in this salesmanship guide. Learn how to: follow a tested formula for attracting [...]


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